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Distribution of brand value among leading Chinese brands 2013, by enterprise type

The graph shows the distribution of brand value among the top 100 Chinese brands by enterprise type. In 2013, state-owned enterprises accounted for 71 percent of the total brand value of the 100 leading brands in China.

Distribution of brand value among the top 100 Chinese brands in 2013, by enterprise type

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Source

Release date

December 2013

Region

China

Survey time period

December 2013

Supplementary notes

Ranked brands meet the following eligibility criteria:
1. Brand was created by a Mainland China enterprise.
2. Brand is owned by a publicly traded enterprise,
3. Brand reported positive earnings for the period covered by the ranking.
4. Financial institutions category includes only banks that derive at least 20 percent of their earnings from retail banking.

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Statistics on "Brand Value"

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