Global markets with the highest online shopping penetration rate as of 4th quarter 2016

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Share of population
UK76%
South Korea72%
Germany72%
Japan68%
United States67%
UAE62%
France62%
Canada60%
Singapore60%
Australia60%
Hong Kong59%
Spain58%
Poland55%
Malaysia52%
Thailand51%
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About This Statistic

The figure shows the global markets with the highest online shopping penetration rate as of the fourth quarter of 2016. During the survey period, it was found that 72 percent of the population in Germany had bought a product online during the last month. As of the fourth quarter of 2016, the average value of online shopping orders worldwide via desktop was 143.35 U.S. dollars. Smartphone and tablet purchases lagged behind with an average order value of 114.52 and 109.68 U.S. dollars respectively.

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