Global markets with the highest online shopping penetration rate as of 4th quarter 2016

Loading statistic...
Expand statistic
Share of population
UK76%
South Korea72%
Germany72%
Japan68%
United States67%
UAE62%
France62%
Canada60%
Singapore60%
Australia60%
Hong Kong59%
Spain58%
Poland55%
Malaysia52%
Thailand51%

© Statista 2017

Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Description Source More information
The figure shows the global markets with the highest online shopping penetration rate as of the fourth quarter of 2016. During the survey period, it was found that 72 percent of the population in Germany had bought a product online during the last month. As of the fourth quarter of 2016, the average value of online shopping orders worldwide via desktop was 143.35 U.S. dollars. Smartphone and tablet purchases lagged behind with an average order value of 114.52 and 109.68 U.S. dollars respectively.
Show more
Release date
January 2017
Region
World
Survey time period
3rd and 4th quarter 2016
Age group
16 to 64 years
Supplementary notes
Bought a product online last month.
Data has been re-based to show national penetration

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "E-commerce worldwide"

  • Overview
The most important statistics
  • Digital shoppers
The most important statistics
  • Shopping behavior
  • Mobile retail
The most important statistics
  • Digital payment
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

E-commerce worldwide

All Information
in one Presentation

E-commerce worldwide

Everything On "E-commerce worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions