Global markets with the highest online shopping penetration rate as of 2nd quarter 2017

Worldwide online retail rate 2017, by country The figure shows the global markets with the highest online shopping penetration rate as of the second quarter of 2017. During the survey period, it was found that 81 percent of the online population in Germany had bought a product online during the last month. As of the second quarter of 2017, the average value of online shopping orders worldwide via desktop was 136.77 U.S. dollars. Smartphone and tablet purchases lagged behind with an average order value of 100.75 and 108.18 U.S. dollars respectively.
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Share of population
China83%
South Korea83%
UK82%
Germany81%
Indonesia79%
India77%
United States77%
Taiwan76%
Poland75%
Thailand74%
Share of population
China83%
South Korea83%
UK82%
Germany81%
Indonesia79%
India77%
United States77%
Taiwan76%
Poland75%
Thailand74%
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The figure shows the global markets with the highest online shopping penetration rate as of the second quarter of 2017. During the survey period, it was found that 81 percent of the online population in Germany had bought a product online during the last month. As of the second quarter of 2017, the average value of online shopping orders worldwide via desktop was 136.77 U.S. dollars. Smartphone and tablet purchases lagged behind with an average order value of 100.75 and 108.18 U.S. dollars respectively.
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Release date
October 2017
Region
Worldwide
Survey time period
Q2 2017
Age group
16 to 64 years
Method of interview
Online survey
Supplementary notes
Bought a product online last month via any device.

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