This statistic presents the most popular digital content products purchased online by consumers in India as of February 2013. During the survey period, it was found that 36 percent of digital buyers in India had purchased e-books online within the past 12 months.
Most popular digital content products purchased online by consumers in India as of February 2013
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- Release date
- July 2013
- Region
- India
- Survey time period
- February 2013
- Number of respondents
- total n = 11,483
- Age group
- 18 years and older
- Special properties
- Consumers who purchased digital goods/ services and/or video games in the previous 12 months
- Supplementary notes
-
Surveyed countries were Brazil, USA, India, China, South Korea, UK and Russia. Of the consumer sample, 10,075 have purchased digital goods and services and 7,554 have purchased video games with 6,776 having purchased both.
India n = 2,027
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