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Most popular digital content products purchased online by consumers in India as of February 2013

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Most popular digital content products purchased online by Indian consumers 2013 This statistic presents the most popular digital content products purchased online by consumers in India as of February 2013. During the survey period, it was found that 36 percent of digital buyers in India had purchased e-books online within the past 12 months.
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Share of digital buyers
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Share of digital buyers
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Description Source More information
This statistic presents the most popular digital content products purchased online by consumers in India as of February 2013. During the survey period, it was found that 36 percent of digital buyers in India had purchased e-books online within the past 12 months.
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Release date
July 2013
Region
India
Survey time period
February 2013
Number of respondents
total n = 11,483
Age group
18 years and older
Special properties
Consumers who purchased digital goods/ services and/or video games in the previous 12 months
Supplementary notes
Surveyed countries were Brazil, USA, India, China, South Korea, UK and Russia. Of the consumer sample, 10,075 have purchased digital goods and services and 7,554 have purchased video games with 6,776 having purchased both.
India n = 2,027

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