B2C e-commerce sales forecast in the Netherlands 2012-2017

According to calculations made in January 2014, e-commerce sales in the Netherlands were forecast to reach 12.85 billion U.S. dollars in 2017. Data from March 2019 suggests that this prediction has been superseded, as Dutch consumers spent 23.7 million euros (roughly 27 million U.S dollars) on online products and services in 2018.

Dutch consumers buy a lot online, but likely from a domestic store

The Netherlands is in the top five of countries in Europe when it comes to e-commerce purchases; 79 percent of consumers said they used online shopping. Unlike other European countries, however, the Dutch buy something from abroad less often. This has two reasons: first, the Netherlands has several large domestic online players, such as marketplace Bol.com and consumer electronics web store Coolblue. Second, Amazon is not as present in the Netherlands as it is in other countries in Europe (Amazon translated parts of its German website into Dutch).

Certain product categories are expected to grow even more

Fashion or sports goods are the most popular products bought online in the Netherlands. In 2018, Dutch consumers expected that they would spend more money online on other products, especially products related to telecom, household electronics and food or near-food.

B2C e-commerce sales in the Netherlands from 2012 to 2014 with a forecast from 2015 to 2017

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

March 2014



Survey time period

2014 to 2017

Supplementary notes

Includes products and services ordered and leisure and unmanaged business travel sales booked using the internet via any device, regardless of the method of payment or fulfillment, numbers may not add up to total due to rounding.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "E-commerce in France "

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.