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Brand loyalty amongst millennials 2011

Millennials: It is important for me to find brands that I'm loyal to

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Sources

Release date

April 2011

Region

Worldwide

Survey time period

2010

Number of respondents

n = 500

Age group

18-25 years

Supplementary notes

* Prosumers are today's leading influencers and market drivers. The proactive and informed consumers have always been important, but they have grown even more powerful thanks to their skillful embrace of new technologies and, especially, social media. Prosumers are important because, beyond their own economic impact, they influence the brand choices and consumption behaviors of others. Simply put, what Prosumers are doing today, mainstream consumers are likely to be doing six to 18 months from now.

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