Millennials: It is important for me to find brands that I'm loyal to

Brand loyalty amongst millennials 2011 This graph shows brand loyalty amongst millennials in 2011. The survey revealed that 52 percent of the respondents living in the United States feel it is important to stay loyal to a brand.
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DisagreeNeitherAgree
Worldwide13%29%58%
Prosumers*13%18%69%
Mainstream13%31%56%
United States18%30%52%
United Kingdom17%36%47%
France15%33%52%
China6%25%68%
India9%21%71%
DisagreeNeitherAgree
Worldwide13%29%58%
Prosumers*13%18%69%
Mainstream13%31%56%
United States18%30%52%
United Kingdom17%36%47%
France15%33%52%
China6%25%68%
India9%21%71%
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Description Source More information
This graph shows brand loyalty amongst millennials in 2011. The survey revealed that 52 percent of the respondents living in the United States feel it is important to stay loyal to a brand.
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Release date
April 2011
Region
Worldwide
Survey time period
2010
Number of respondents
n = 500
Age group
18-25 years
Supplementary notes
* Prosumers are today's leading influencers and market drivers. The proactive and informed consumers have always been important, but they have grown even more powerful thanks to their skillful embrace of new technologies and, especially, social media. Prosumers are important because, beyond their own economic impact, they influence the brand choices and consumption behaviors of others. Simply put, what Prosumers are doing today, mainstream consumers are likely to be doing six to 18 months from now.

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