Brand loyalty amongst millennials 2011

Millennials: It is important for me to find brands that I'm loyal to

by Statista Research Department, last edited Apr 30, 2011
Brand loyalty amongst millennials 2011 This graph shows brand loyalty amongst millennials in 2011. The survey revealed that 52 percent of the respondents living in the United States feel it is important to stay loyal to a brand.
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Millennials: It is important for me to find brands that I'm loyal to

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DisagreeNeitherAgree
Worldwide13%29%58%
Prosumers*13%18%69%
Mainstream13%31%56%
United States18%30%52%
United Kingdom17%36%47%
France15%33%52%
China6%25%68%
India9%21%71%
DisagreeNeitherAgree
Worldwide13%29%58%
Prosumers*13%18%69%
Mainstream13%31%56%
United States18%30%52%
United Kingdom17%36%47%
France15%33%52%
China6%25%68%
India9%21%71%
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by Statista Research Department, last edited Apr 30, 2011
This graph shows brand loyalty amongst millennials in 2011. The survey revealed that 52 percent of the respondents living in the United States feel it is important to stay loyal to a brand.
Show more
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