Millennial moms: Exchange of product or service information with others 2013 | Statista

This graph provides the answers to a survey that asked millennial mothers if they typically share information about the following kinds of products or services with others (in person, online or both). The survey revealed that 93 percent of the respondents share information about retail stores with others.

Millennial mothers: Do you typically share information about the following kinds of products or services with others?*

Characteristic	Share of respondents
Clothing, shoes and other accessories**	93%
Retail stores	91%
Groceries/food and beverages	90%
Electronic devices	89%
Health and beauty aids**	89%
Goods for the home**	84%
Websites or social networking sites**	82%
Products or services for digital services**	82%
Large electronic items	81%
Small household appliances	80%
Large household appliances	76%
Vacation or travel arrangements	71%
Automobile or other vehicles	71%
Pets and pet care	70%
Health and medical services	64%
Property insurance	58%
Health insurance coverage	53%
Financial investments/services**	53%
Life insurance coverage**	52%

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Release date

June 2013

More information

Region

North America

Survey time period

2013

Number of respondents

n = 2,000

Special properties

Mothers born between 1974 and 1994

Method of interview

Online survey

Supplementary notes

* In person, online or both
** 5 points or more above total moms.

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