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Brand loyalty factors among consumers in the U.S. 2012, by generation

What factors make you loyal to a brand?

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Source

Use Ask Statista Research Service

Release date

January 2012

Region

United States

Survey time period

June 30 to July 19, 2011*

Number of respondents

n = 2,282**

Age group

19 years and older

Special properties

qualified respondents were age 19 or older and resided in Canada, the UK and the US

Method of interview

Online survey

Supplementary notes

* For information regarding when data was collected for each country involved, refer to page 4 of the "Born This Way: The Millennial Loyalty" survey.
** Millennials (1,147); Non-millennials (1135).

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