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Holiday shopping research plans among U.S. consumers 2020

Published by
D. Tighe,
Nov 16, 2022
This statistic shows the leading pre-holiday research sources in the United States as of September 2020. The survey revealed that some 63 percent of respondents planned to use online retailers for shopping research, whilst 47 percent planned to research in retail stores.

Leading pre-holiday shopping research sources in the United States as of September 2020

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Release date

October 2020

Region

United States

Survey time period

September 9 to 15, 2020

Number of respondents

4,012 respondents

Method of interview

Online survey

Supplementary notes

Original survey question: "“Which of the following will you use to do research before making your holiday purchases? Please select all that apply.”

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