Importance of social media to individuals in Great Britain 2013

This statistic displays the importance of social media to individuals in Great Britian as of July 2013. Of survey respondents, 29 percent rated social media a "3" on a five-point scale of importance.

How important is social media to you?*

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Source

In cooperation with
Ipsos
Release date

October 2013

Region

United Kingdom (Great Britain)

Survey time period

July 2-16, 2013

Number of respondents

500 respondents

Age group

16-64

Special properties

scale of 5 "very important" to 1 "not at all important"

Method of interview

Online survey

Supplementary notes

* The survey used a 5-point scale, where 5 means "very important" and 1 means "not at all important".

Percentages do not sum to 100 due to rounding.

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