Great Britain: share of youths following gambling companies on social media 2020

Published by Statista Research Department, Sep 7, 2023
According to a 2020 survey among youths aged 11 to 16 in the United Kingdom, only a small minority of young people follow or watch gambling companies on social media websites. The most common platform used to follow gambling companies was YouTube with eight percent, followed by Instagram and Snapchat with seven and six percent respectively.

Share of youths who follow gambling companies on social media websites in Great Britain in 2020, by platform

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Sources

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Release date

October 2020

Region

United Kingdom (Great Britain)

Survey time period

January 7 to March 23, 2020

Number of respondents

1,645 respondents

Age group

11 to 16 years

Special properties

young people attending secondary schools in England and Scotland (excluding special schools, fee-paying schools and sixth form colleges)

Method of interview

Questionnaire

Supplementary notes

Question was phrased by source as: "Do you follow any gambling companies on social media websites? We would like you to think about all gambling companies, including those who provide betting, bingo and lottery activities."
Figures refer to weighted total responses.
The source added the following information on methodology: "Fieldwork for the 2020 study was forced to end before it was complete, as all British schools were closed during the scheduled fieldwork period due to the Covid-19 pandemic. Fieldwork in Wales was scheduled to take place at a date after the lockdown restrictions came into force so Welsh pupils are not included in this year's study."
Data can be found under Table T1350 in the excel sheet.

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