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Usage reach of leading social networks in the U.S. 2017-2020

As of the third quarter of 2020, 71 percent of online users in the United States reported to using Facebook, down from 80 percent of online users in 2016. Facebook is not the only social network that users are abandoning: Snapchat's usage reach is 22 percent, a decline from 26 percent three years before.

Share of online users in the United States who use selected social media platforms as of 3rd quarter 2020

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Source

In cooperation with
AudienceProject
Release date

September 2020

Region

United States

Survey time period

Q2 2017, Q4 2018, Q3 2019 and Q3 2020

Number of respondents

2,000+

Age group

15 years and older

Method of interview

Online panel

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