UK: Amazon usage to consume digital content 2012-2018

This statistic illustrates the share of legal digital content consumers that used Amazon's online services to consume and/or share digital content in the United Kingdom from 2012 to 2018. As of the most recent survey wave, ending in March 2018, 44 percent of respondents reported using the online service.

Use of Amazon online services to consume or share digital content in the United Kingdom (UK) from 2012 to 2018

Characteristic	Share of respondents
March 2018	44%
March 2017	42%
March to May 2016	39%
March to May 2015	29%
March to May 2013	34%
November 2012 to January 2013	36%
August to October 2012	33%

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Release date

July 2018

More information

Region

United Kingdom

Survey time period

August 2012 to March 2018

Number of respondents

2,142*

Age group

12 years and older

Special properties

non-infringers**; those who had downloaded, streamed/accessed or shared any of the six content types in the past three months***

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* Base of most recent survey wave (Wave 8). Base varied by wave: n (W2) = 2,062; n (W3) = 2,206; n (W4) = 2,034; n(W5)=1,171; n (W6) = 2,284; n (W7) = 2,254; n (W8) = 2,142.
** Only respondents that reported having consumed no illegal digital content.
*** Content types included: music, e-books, video games, computer software, films and tv shows.
Online (CAWI) and face-to-face (CAPI) surveys were used.

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