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U.S. primary supermarkets: consumers' importance of items on sale 2013-2014

U.S. consumers' importance of items on sale or money-saving specials when selecting their primary grocery store in 2013 and 2014*

by Statista Research Department, last edited Feb 24, 2015
U.S. primary supermarkets: consumers' importance of items on sale 2013-2014 This statistic displays the results of an online survey conducted in 2013 and 2014. About 902 U.S. chief household shoppers were asked to rate the importance of having items on sale or money-saving specials when selecting their primary grocery store. In 2014, 59.8 percent of U.S. consumers rated items on sale or money-saving specials as a very important feature for choosing their primary supermarket.
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U.S. consumers' importance of items on sale or money-saving specials when selecting their primary grocery store in 2013 and 2014*

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