Fastest growing private label CPG categories in U.S. 2019, based on sales growth

This statistic shows the sales value growth of the fastest-growing private label consumer packaged goods (CPG) categories in the United States in 2019. Private label hair appliances showed the most growth in the 52 weeks ending July 14, 2019, with a 35,824.1 percent increase in dollar sales compared to the previous year.

Fastest-growing private label consumer packaged goods (CPG) categories in the United States in 2019, based on dollar sales growth*

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Sources

Release date

September 2019

Region

United States

Survey time period

52 weeks ended July 14, 2019

Supplementary notes

*Private brand categories which had dollar/unit sales gains of five percent or more and accounted for $5 million or more in total sales (52 weeks ending July 14, 2019). Includes supermarkets, drugstores, mass market retailers, military commissaries, and select club and dollar chains.

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