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U.S. consumers' importance of online buying service when selecting their primary grocery store in 2013 and 2014*

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Description Source More information
This statistic depicts the results of an online survey conducted in 2013 and 2014. About 902 U.S. chief household shoppers were asked to rate the importance of stores offering an online buying service when selecting their primary grocery store. In 2014, 56 percent of U.S. consumers rated the service of online buying as a not at all important feature for deciding where to food-shop.
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Release date
February 2015
Region
United States
Survey time period
October to November 2014**
Number of respondents
902 respondents
Special properties
Chief household shoppers
Method of interview
Online survey
Supplementary notes
* The original question ran as follows: 'Please read this list for factors that may or may not be important when a person decides where to shop for groceries. For each factor, please tell me whether it is very important, somewhat important, not too important or not at all important to you when you select a primary grocery store, that is, the grocery store or supermarket where you spend the most money on all groceries'.
** Date and study characteristics apply to the 2015 survey. Figures for the previous year have been conducted among equally large samples.
The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 73.9 percent of respondents were female.
The original source does not give any information regarding the age of respondents.

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