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YouTube ad reach in Taiwan 2021, by audience group

Published by
Lai Lin Thomala,
Nov 16, 2022
In 2021, YouTube advertising was estimated to reach around 20.1 million people in Taiwan, representing about 84.2 percent of the democratic island's total population. Among YouTube ad viewers aged 18 and above, females accounted for about 50.7 percent.

YouTube advertising penetration in Taiwan in 2021, by demographic group

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Release date

February 2022

Region

Taiwan

Survey time period

2021

Supplementary notes

*As a percentage of total YouTube ad reach aged 18 and above.

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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Overview

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YouTube

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Instagram

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Others

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