YouTube ad reach in Taiwan 2023, by audience group

Published by
Lai Lin Thomala,
Mar 11, 2024
In 2023, YouTube advertising was estimated to reach around 19.2 million people in Taiwan, representing about 80 percent of the democratic island's total population. Among YouTube ad viewers aged 18 and above, females accounted for about 50.6 percent.

YouTube advertising penetration in Taiwan in 2023, by demographic group

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Release date

February 2024

Region

Taiwan

Survey time period

2023

Supplementary notes

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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