Number of social media users in Taiwan 2014-2023

As of January 2023, the number of social media users in Taiwan amounted to around 20.2 million, accounting for 85 percent of the island's total population. YouTube, Facebook, and Instagram were the most popular social media platforms in Taiwan. 

Less active but highly relevant

When compared with other users in Asia-Pacific region, Taiwanese people appeared to be less likely to stick around on social media and they also owned fewer social media accounts. However, survey results showed that social media could soon replace TV as the major news source. Besides, many Taiwanese consumers use social media to discover brands and products.

YouTube vs Facebook

It could be surprising to see YouTube has leapfrogged Facebook in Taiwan in terms of audience reach. The video-sharing platform has amassed about 18 million users on the island, representing 83 percent of its internet population. On the other hand, the usage rate of Facebook fell to about 79.8 percent in 2022 and was estimated to further drop to 72.7 percent in 2026. Facebook’s declining popularity across the world reflects that video is the future of content marketing.