U.S. Generation X: mobile showrooming and webrooming penetration 2014

Mobile showrooming and webrooming penetration among Generation X consumers in the United States in 2014

U.S. Generation X: mobile showrooming and webrooming penetration 2014 This graph presents the showrooming and webrooming penetration among the Generation X population in the United States as of 2014. As of the survey period, 46 percent of Gen X survey respondents had looked up products online before purchasing it in person at a brick and mortar store.
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Mobile showrooming and webrooming penetration among Generation X consumers in the United States in 2014

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Percentage of respondents
Showrooming32%
Webrooming46%
Percentage of respondents
Showrooming32%
Webrooming46%
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Description

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This graph presents the showrooming and webrooming penetration among the Generation X population in the United States as of 2014. As of the survey period, 46 percent of Gen X survey respondents had looked up products online before purchasing it in person at a brick and mortar store.
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Release date
October 2014
Region
United States
Survey time period
2014
Age group
35 to 49 years
Special properties
Using a smartphone
Method of interview
Online survey
Supplementary notes
Total survey n = 1,000. The source does not provide information regarding the exact survey date.
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