Most popular in-store smartphone shopping activities in Europe as of March 2014

In-store smartphone shopping activities in Europe 2014 This statistic gives information on the most popular in-store mobile shopping activities of smartphone owners in Europe as of March 2014. During the survey period, it was found that 25 percent of smartphone owners in EU5 used their device to take a picture of a product in-store.
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Share of smartphone owners
Took photo of product25%
Sent photo of product18%
Texted or called someone16%
Scanned barcode11%
Compared prices9%
Found store location7%
Researched product6%
Found coupons6%
Checked product availability3%
Purchased goods online2%
Share of smartphone owners
Took photo of product25%
Sent photo of product18%
Texted or called someone16%
Scanned barcode11%
Compared prices9%
Found store location7%
Researched product6%
Found coupons6%
Checked product availability3%
Purchased goods online2%
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Description Source More information
This statistic gives information on the most popular in-store mobile shopping activities of smartphone owners in Europe as of March 2014. During the survey period, it was found that 25 percent of smartphone owners in EU5 used their device to take a picture of a product in-store.
Show more
Release date
May 2014
Region
France, Germany, Italy, Spain, United Kingdom
Survey time period
3 month moving average to March 2014

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