How important is past experience with brand to your sports footwear purchase decisions?*
Past experience with brand influence sports footwear purchases United States 2014
Published by Statista Research Department, Sep 4, 2018
This statistic depicts the importance of past experience with a brand for consumers while making an apparel purchase decision. 34% of respondents rate past experience with brand as somewhat important.
How important is past experience with brand to your sports footwear purchase decisions?*
Share of respondents
Extremely important48%
Somewhat important35%
Neutral13%
Somewhat unimportant**-
Not at all important**-
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Additional Information

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Source

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Release date

April 2014

Region

United States

Survey time period

March - April 2014

Number of respondents

4,201 respondents

Age group

13 years and older

Special properties

Consumers who have purchased athletic footwear or apparel in the last year

Method of interview

Online panel

Supplementary notes

* Respondents were asked to rank different possible influences on a scale from "extremely important" to "not at all important"
** The statistic does not give the percentages for "somewhat unimportant" and "not at all important"

Past experience with brand influence sports footwear purchases United States 2014
Published by Statista Research Department, Sep 4, 2018
This statistic depicts the importance of past experience with a brand for consumers while making an apparel purchase decision. 34% of respondents rate past experience with brand as somewhat important.
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