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U.S. consumers' rating of frozen when buying foods and beverages 2014

How important is the factor 'frozen' when purchasing foods and beverages?*

by Statista Research Department, last edited Jun 10, 2014
U.S. consumers' rating of frozen when buying foods and beverages 2014 This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of the factor 'frozen' when buying foods and beverages. Some 37 percent of U.S. adults indicated to consider the attribute 'frozen' as a somewhat important driver for their food and beverage purchase decisions.
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How important is the factor 'frozen' when purchasing foods and beverages?*

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