Main social networking site preference in the United Kingdom (UK) 2019, by age

According to a survey conducted in the United Kingdom (UK) between September and November 2019, it was reported that Facebook was the most frequently used social networking platform among all age groups. Compared to Facebook, all other social networking sites and apps had only a fraction of respondents name them as their main account.

Facebook in the UK

Facebook user penetration rate has been gradually increasing, reaching over 63 percent in 2020, with the number of Facebook users also seeing subsequent growth over that period. By 2025, the number of Facebook users in the UK is projected to reach 44.2 million individuals. On the other hand, the market share of the social media giant has experienced a significant decrease since January 2017, reaching its lowest point in January 2020.

Facebook user demographics in the UK

Individuals aged between 25 and 34 years old make up the largest share of Facebook users, followed by individuals aged 35 to 44 years old. And as of October 2020, Facebook attracted more female users than male users in the UK. In terms of household income, users are fairly evenly distributed.