According to a survey conducted in the United Kingdom (UK) in 2020, it was reported that Facebook was the most frequently used social networking platform among all age groups. Compared to Facebook, all other social networking sites and apps had only a fraction of respondents name them as their main account.
Individuals aged between 25 and 34 years old make up the largest share of Facebook users, followed by individuals aged 35 to 44 years old. And as of October 2020, Facebook attracted more female users than male users in the UK. In terms of household income, users are fairly evenly distributed.
Which one of these social networking sites or apps do you use most often?
those with a social media profile or account on any sites or apps.
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
* The original survey question was: "And which one would you say is your main social media site or app - the one you use most often? (SINGLE CODE)"
The source does not provide any information regarding missing percentage points to 100 percent.
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Ofcom. (April 28, 2021). Which one of these social networking sites or apps do you use most often? [Graph]. In Statista. Retrieved June 29, 2022, from https://www.statista.com/statistics/308712/main-social-networking-site-preference-in-the-uk-by-age/
Ofcom. "Which one of these social networking sites or apps do you use most often?." Chart. April 28, 2021. Statista. Accessed June 29, 2022. https://www.statista.com/statistics/308712/main-social-networking-site-preference-in-the-uk-by-age/
Ofcom. (2021). Which one of these social networking sites or apps do you use most often?. Statista. Statista Inc.. Accessed: June 29, 2022. https://www.statista.com/statistics/308712/main-social-networking-site-preference-in-the-uk-by-age/
Ofcom. "Which One of These Social Networking Sites or Apps Do You Use Most Often?." Statista, Statista Inc., 28 Apr 2021, https://www.statista.com/statistics/308712/main-social-networking-site-preference-in-the-uk-by-age/
Ofcom, Which one of these social networking sites or apps do you use most often? Statista, https://www.statista.com/statistics/308712/main-social-networking-site-preference-in-the-uk-by-age/ (last visited June 29, 2022)
