Main social networking site preference in the United Kingdom (UK) 2018, by age

This statistic displays the findings of a survey on the main social networking site of social media users in the United Kingdom (UK) in 2018, broken down by age groups. During the survey wave in September and October 2018, it was reported that the most often used and thus considered as the main account across all aged groups was Facebook, ranging from a share of 48 percent or respondents among those aged 16 to 24 years to 76 percent among 55 and older respondents. Compared with Facebook all other sites had only a fraction of respondents name them as their main account.

Which one of these social networking sites or apps do you use most often?*

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Release date

May 2019


United Kingdom

Survey time period

September to November 2017

Age group

16 years and older

Special properties

those with a social media profile or account on any sites or apps.

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* The original survey question was: "And which one would you say is your main social media site or app - the one you use most often? (SINGLE CODE)"
The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "Social media usage in the United Kingdom (UK)"

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