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Main social networking site preference in the United Kingdom (UK) 2017, by age

Which one of these social networking sites or apps do you use most often?*

Main social networking site preference in the United Kingdom (UK) 2017, by age This statistic displays the findings of a survey on the main social networking site of social media users in the United Kingdom (UK) in 2017, broken down by age groups. During the survey wave in October and September 2017, it was reported that the most often used and thus considered as the main account across all aged groups was Facebook, ranging from a share of 63 percent or respondents among those aged 16 to 24 years to 68 percent among 35 to 44 year olds. Compared with Facebook all other sites had only a fraction of respondents name them as their main account.
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Which one of these social networking sites or apps do you use most often?*

FacebookWhatsAppTwitterInstagramLinkedInYouTubeSnapChat(not included in 2017 survey)Pinterest(not included in 2017 survey)
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FacebookWhatsAppTwitterInstagramLinkedInYouTubeSnapChat(not included in 2017 survey)Pinterest(not included in 2017 survey)
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Description

Source

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This statistic displays the findings of a survey on the main social networking site of social media users in the United Kingdom (UK) in 2017, broken down by age groups. During the survey wave in October and September 2017, it was reported that the most often used and thus considered as the main account across all aged groups was Facebook, ranging from a share of 63 percent or respondents among those aged 16 to 24 years to 68 percent among 35 to 44 year olds. Compared with Facebook all other sites had only a fraction of respondents name them as their main account.
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Release date
April 2018
Region
United Kingdom
Survey time period
September to October 2017
Age group
16 years and older
Special properties
those with a social media profile or account on any sites or apps.
Method of interview
Computer-assisted personal interviews (CAPI)
Supplementary notes
* The original survey question was: "And which one would you say is your main social media site or app - the one you use most often? (SINGLE CODE)"
The source does not provide any information regarding missing percentage points to 100 percent.
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