Which of these devices have you ever used to make an online purchase within each of these categories?

U.S. online shopping device usage 2014, by category This statistic presents the online shopping device usage in the United States, sorted by category. During a June 2014 survey, it was found that 65 percent of respondents had purchased clothing via laptop or desktop computer. A further ten percent had bought clothing via tablet device.
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SmartphoneTabletLaptop or desktop computer
Clothing6%10%65%
Digital content12%17%48%
Accessories5%9%49%
Personal electronics5%7%43%
Household electronics4%5%38%
Cosmetics and personal grooming items4%5%31%
Prescription medication3%4%21%
Specialty food and beverages3%3%23%
Over the counter medication2%2%15%
General food purchases (e.g. groceries)2%2%12%
SmartphoneTabletLaptop or desktop computer
Clothing6%10%65%
Digital content12%17%48%
Accessories5%9%49%
Personal electronics5%7%43%
Household electronics4%5%38%
Cosmetics and personal grooming items4%5%31%
Prescription medication3%4%21%
Specialty food and beverages3%3%23%
Over the counter medication2%2%15%
General food purchases (e.g. groceries)2%2%12%
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Description Source More information
This statistic presents the online shopping device usage in the United States, sorted by category. During a June 2014 survey, it was found that 65 percent of respondents had purchased clothing via laptop or desktop computer. A further ten percent had bought clothing via tablet device.
Show more
Release date
July 2014
Region
United States
Survey time period
June 11 to June 16, 2014
Number of respondents
2,241 respondents
Age group
18 years and older

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