U.S. internet users factors influencing on where to shop online in 2017
Factors that influence internet users in the United States when deciding where to shop online as of October 2017
This statistic presents the factors that influence internet users in the United States when deciding where to shop online as of October 2017. According to the findings, the primary factor that had influenced the highest number of internet users when deciding where to shop online, was free shipping. Free shipping had accounted for 63 percent of respondent's most influential factor.
Factors that influence internet users in the United States when deciding where to shop online as of October 2017
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| Share of respondents | |
|---|---|
| Free shipping | 63% |
| Security and privacy policies | 60% |
| Discounts, coupons, or rebates | 49% |
| Return or refund policy | 49% |
| Ease of navigation | 46% |
| Site reputation | 45% |
| Product descriptions | 44% |
| Product photos | 44% |
| Product ratings and reviews | 42% |
| Type of payment options | 42% |
| Site speed | 32% |
| Next-day or same-day delivery | 23% |
| Buy online and pick up in-store option | 23% |
| User photos | 17% |
Source
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Statistics on "Online reviews"
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