U.S. internet users factors influencing on where to shop online in 2017

Factors that influence internet users in the United States when deciding where to shop online as of October 2017

U.S. internet users factors influencing on where to shop online in 2017 This statistic presents the factors that influence internet users in the United States when deciding where to shop online as of October 2017. According to the findings, the primary factor that had influenced the highest number of internet users when deciding where to shop online, was free shipping. Free shipping had accounted for 63 percent of respondent's most influential factor.
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Factors that influence internet users in the United States when deciding where to shop online as of October 2017

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Share of respondents
Free shipping63%
Security and privacy policies60%
Discounts, coupons, or rebates49%
Return or refund policy49%
Ease of navigation46%
Site reputation45%
Product descriptions44%
Product photos44%
Product ratings and reviews42%
Type of payment options42%
Site speed32%
Next-day or same-day delivery23%
Buy online and pick up in-store option23%
User photos17%
Share of respondents
Free shipping63%
Security and privacy policies60%
Discounts, coupons, or rebates49%
Return or refund policy49%
Ease of navigation46%
Site reputation45%
Product descriptions44%
Product photos44%
Product ratings and reviews42%
Type of payment options42%
Site speed32%
Next-day or same-day delivery23%
Buy online and pick up in-store option23%
User photos17%
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This statistic presents the factors that influence internet users in the United States when deciding where to shop online as of October 2017. According to the findings, the primary factor that had influenced the highest number of internet users when deciding where to shop online, was free shipping. Free shipping had accounted for 63 percent of respondent's most influential factor.
Show more
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