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U.S. consumers who are aware of single-cup brewing systems 2005-2017

Share of consumers who are aware of single-cup brewing systems in the United States from 2005 to 2017

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Release date

March 2017


United States

Survey time period

2005 to 2017

Age group

18 years and older

Special properties

both males and females, who consumed a beverage other than tap water the day prior to being interviewed

Method of interview

Online survey

Supplementary notes

The NCDT, beginning in 2012, includes a representative sample of Hispanic-Americans and African-Americans. Comparisons to years prior to 2012 must be made with caution, since the panel enhancement may impair direct tracking.
The original question ran as follows: Several companies have recently introduced a new way of brewing coffee. With this brewer, you insert a single, pre-measured, sealed disk or capsule of coffee into a specially designed machine. The machine brews a single cup of coffee directly into your coffee cup in about a minute. Have you heard of this type of brewer before now?
Base: 2005 (n=2,950), 2006 (n=2,954), 2007 (n=2,951), 2011 (n=2,663), 2012 (n=2,955), 2013 (n=2,840), 2014 (n=2,741), 2015 (n=2,771), 2016 (n=2,782), and 2017 (n=2,915).
* Most recent survey was conducted from January 9 to January 23, 2017.

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Statistics on "Single-serve coffee market in the U.S."

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