U.S. consumers who are aware of single-cup brewing systems 2005-2017

This statistic depicts the results of an online survey conducted by the National Coffee Association (NCA) from 2005 to 2017. U.S. survey respondents were asked if they are aware of single-cup brewing systems. The survey results revealed that 72 percent of survey respondents have heard about single-cup brewing systems in 2017.

Share of consumers who are aware of single-cup brewing systems in the United States from 2005 to 2017

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Source

Release date

March 2017

Region

United States

Survey time period

2005 to 2017

Age group

18 years and older

Special properties

both males and females, who consumed a beverage other than tap water the day prior to being interviewed

Method of interview

Online survey

Supplementary notes

The NCDT, beginning in 2012, includes a representative sample of Hispanic-Americans and African-Americans. Comparisons to years prior to 2012 must be made with caution, since the panel enhancement may impair direct tracking.
The original question ran as follows: Several companies have recently introduced a new way of brewing coffee. With this brewer, you insert a single, pre-measured, sealed disk or capsule of coffee into a specially designed machine. The machine brews a single cup of coffee directly into your coffee cup in about a minute. Have you heard of this type of brewer before now?
Base: 2005 (n=2,950), 2006 (n=2,954), 2007 (n=2,951), 2011 (n=2,663), 2012 (n=2,955), 2013 (n=2,840), 2014 (n=2,741), 2015 (n=2,771), 2016 (n=2,782), and 2017 (n=2,915).
* Most recent survey was conducted from January 9 to January 23, 2017.

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