This statistic depicts the results of an online survey conducted by the National Coffee Association (NCA) from 2005 to 2017. U.S. survey respondents were asked if they are aware of single-cup brewing systems. The survey results revealed that 72 percent of survey respondents have heard about single-cup brewing systems in 2017.
Share of consumers who are aware of single-cup brewing systems in the United States from 2005 to 2017
both males and females, who consumed a beverage other than tap water the day prior to being interviewed
Method of interview
Online survey
Supplementary notes
The NCDT, beginning in 2012, includes a representative sample of Hispanic-Americans and African-Americans. Comparisons to years prior to 2012 must be made with caution, since the panel enhancement may impair direct tracking.
The original question ran as follows: Several companies have recently introduced a new way of brewing coffee. With this brewer, you insert a single, pre-measured, sealed disk or capsule of coffee into a specially designed machine. The machine brews a single cup of coffee directly into your coffee cup in about a minute. Have you heard
of this type of brewer before now?
Base: 2005 (n=2,950), 2006 (n=2,954), 2007 (n=2,951), 2011 (n=2,663), 2012 (n=2,955), 2013 (n=2,840), 2014 (n=2,741), 2015 (n=2,771), 2016 (n=2,782), and 2017 (n=2,915).
* Most recent survey was conducted from January 9 to January 23, 2017.
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National Coffee Association. (March 27, 2017). Share of consumers who are aware of single-cup brewing systems in the United States from 2005 to 2017 [Graph]. In Statista. Retrieved February 26, 2020, from https://www.statista.com/statistics/457488/share-of-us-consumers-who-are-aware-of-single-cup-brewing-systems/
National Coffee Association. "Share of consumers who are aware of single-cup brewing systems in the United States from 2005 to 2017." Chart. March 27, 2017. Statista. Accessed February 26, 2020. https://www.statista.com/statistics/457488/share-of-us-consumers-who-are-aware-of-single-cup-brewing-systems/
National Coffee Association. (2017). Share of consumers who are aware of single-cup brewing systems in the United States from 2005 to 2017. Statista. Statista Inc.. Accessed: February 26, 2020. https://www.statista.com/statistics/457488/share-of-us-consumers-who-are-aware-of-single-cup-brewing-systems/
National Coffee Association. "Share of Consumers Who Are Aware of Single-cup Brewing Systems in The United States from 2005 to 2017." Statista, Statista Inc., 27 Mar 2017, https://www.statista.com/statistics/457488/share-of-us-consumers-who-are-aware-of-single-cup-brewing-systems/
National Coffee Association, Share of consumers who are aware of single-cup brewing systems in the United States from 2005 to 2017 Statista, https://www.statista.com/statistics/457488/share-of-us-consumers-who-are-aware-of-single-cup-brewing-systems/ (last visited February 26, 2020)
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