Measures aiding trust of mobile apps in the United Kingdom (UK) 2013

This statistic illustrates UK smartphone users responses to the question, "What measures would help you to feel more comfortable trusting a mobile app with your personal information?" as of 2013. Among users, the most common response was "checking to see if the app has a privacy policy" at 37 percent of respondents.

What measures would help you to feel more comfortable trusting a mobile app with your personal information?

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Source

Release date

January 2014

Region

United Kingdom

Survey time period

June 12-19, 2013

Number of respondents

1,254*

Age group

18 years and older

Special properties

UK residents; smartphone users; not employed in advertising, marketing research, PR

Method of interview

Online survey

Supplementary notes

* n (smartphone users) = 907
Date of publication not specified.

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