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What measures would help you to feel more comfortable trusting a mobile app with your personal information?

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Measures aiding trust of mobile apps in the United Kingdom (UK) 2013 This statistic illustrates UK smartphone users responses to the question, "What measures would help you to feel more comfortable trusting a mobile app with your personal information?" as of 2013. Among users, the most common response was "checking to see if the app has a privacy policy" at 37 percent of respondents.
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Description Source More information
This statistic illustrates UK smartphone users responses to the question, "What measures would help you to feel more comfortable trusting a mobile app with your personal information?" as of 2013. Among users, the most common response was "checking to see if the app has a privacy policy" at 37 percent of respondents.
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Release date
January 2014
Region
United Kingdom
Survey time period
June 12-19, 2013
Number of respondents
1,254*
Age group
18 years and older
Special properties
UK residents; smartphone users; not employed in advertising, marketing research, PR
Method of interview
Online survey
Supplementary notes
* n (smartphone users) = 907
Date of publication not specified.

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