Offering a fully integrated customer experience and automating compliance across all markets were the two initiatives marketing companies in the United Kingdom (UK) wanted to implement most, according to an August 2020 survey. A majority (44 percent) were already recording customer consent while a similar share of respondents said they planned to start doing so.
Does your organizations currently or does it plan on introducing any of the following customer data initiatives?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- DMP services market size in Japan 2019-2025
- Attitude towards data privacy in relation to GDPR in Germany 2018, by area
- Data inventory for GDPR among companies in the U.S. and EU 2018, by area
- Risk of failing to comply with GDPR obligations in U.S. and EU 2018
- Digital marketing services market size in Japan 2020-2026
- GDPR's future impact on companies in the U.S. and in EU 2018
- Opinion on ethical data use 2018, by country
- Issues with information technology enterprise key management FY2016-FY2020
- Percentage change in vendors and employees in CDP companies worldwide 2018
- U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Customer data platform companies in Europe 2019, by type
- European CDP industry concentration 2016-2018
- B2B marketing: leading customer marketing metrics in the U.S. 2016
- Funding in customer data platform companies in Europe 2016-2018
- Difficult-to-manage enterprise IT encryption keys FY2016-FY2020
- Application outage: amount of tolerable downtime worldwide 2019
- Number of data professionals per user company in Italy 2016-2020
- Data management strategies for increasing data volume for CX in the U.S. 2019
- US and UK: unstructured data management goals and challenges 2021
- Number of data analysis professionals in Japan FY 2018-2023
DMA. (November 5, 2020). Does your organizations currently or does it plan on introducing any of the following customer data initiatives? [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/1185728/customer-data-initiatives-of-marketing-organizations-uk/
DMA. "Does your organizations currently or does it plan on introducing any of the following customer data initiatives?." Chart. November 5, 2020. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/1185728/customer-data-initiatives-of-marketing-organizations-uk/
DMA. (2020). Does your organizations currently or does it plan on introducing any of the following customer data initiatives?. Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/1185728/customer-data-initiatives-of-marketing-organizations-uk/
DMA. "Does Your Organizations Currently or Does It Plan on Introducing Any of The following Customer Data Initiatives?." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1185728/customer-data-initiatives-of-marketing-organizations-uk/
DMA, Does your organizations currently or does it plan on introducing any of the following customer data initiatives? Statista, https://www.statista.com/statistics/1185728/customer-data-initiatives-of-marketing-organizations-uk/ (last visited May 16, 2022)