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Customer data initiatives of marketing organizations in the UK 2020

Offering a fully integrated customer experience and automating compliance across all markets were the two initiatives marketing companies in the United Kingdom (UK) wanted to implement most, according to an August 2020 survey. A majority (44 percent) were already recording customer consent while a similar share of respondents said they planned to start doing so.

Does your organizations currently or does it plan on introducing any of the following customer data initiatives?

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Release date

November 2020


United Kingdom

Survey time period

August 2020

Number of respondents

212 respondents

Special properties

marketing organizations

Method of interview

Online survey

Supplementary notes

The source phrased the survey question as follows: "Does your organizations currently or does it plan on introducing any of the following?"

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Statistics on "Online privacy in the United Kingdom (UK)"

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