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Leading mobile media activities worldwide 2014

Leading media activities of mobile users worldwide as of March 2014

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Source

Release date

June 2014

Region

Worldwide

Survey time period

March 2014

Number of respondents

3,050 mobile users who frequently engage in media activities

Age group

18 to 64 years old

Special properties

Smartphone and tablet users

Method of interview

Online survey

Supplementary notes

Monthly users.
Data is based on United States, Canada, United Kingdom, France, and Germany.
The source defines mobile elite as consumers who reported spending more time and money on mobile devices compared to the general sample. Respondents profiled as mobile elite were profiled compared to the rest of the general mobile audience.
Mobile elite in the media segment = respondents who reported more than 6 hours on media mobile apps or media mobile websites in a week.

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