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Number of TikTok users in the UK forecast 2019-2024

Based on forecasts released in September 2020, the number of TikTok users in the United Kingdom is expected to reach almost 11 million individuals by 2021. This would be more than twice as many users as there were in 2019. As the app approaches its peak market saturation, growth is expected to slow with less than one million new users signing up in 2022.

TikTok penetration in the UK

As of December 2019, 8.7 percent of the UK's smartphone population was using TikTok, an increase of 6.9 percentage points compared to September 2017 when the video-sharing social media app first launched. At just over a quarter, smartphone users aged between 18 and 24 years old made up the largest share of TikTok users in December 2019. Additionally, TikTok was slightly more popular within the female demographic compared to male smartphone users, with respective shares of 10 and 7.5 percent.  

Gender differences in social media usage in the UK

According to a survey conducted in the third quarter of 2019, it was found that Facebook was the most used social media among both men and women , at 71.1 percent and 82.4 percent respectively. YouTube ranked second among men, at 65.1 percent, while it accounted for the third most popular social media used by females. The second most used social media among women was WhatsApp, at 73.1 percent.   

Number of TikTok users forecast in the United Kingdom (UK) from 2019 to 2024

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Source

Release date

September 2020

Region

United Kingdom

Survey time period

September 2020

Special properties

internet users who accessed their TikTok account via any device at least once per month

Supplementary notes

* Forecast

The source adds the following information: "Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors."

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Statistics on "Social media usage in the United Kingdom (UK)"

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