Interactive tablet ads in the U.S. 2012-2013, by type

Share of tablet ads with interactive features in the United States in 2012 and 2013, by type

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Release date

February 2014

Region

United States

Survey time period

January to September 2012 and January to September 2013

Number of respondents

70 consumer magazine iPad apps

Supplementary notes

* The share of 'Buy now' ads for the period January to September 2013 totalled less than one percent.

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