Private label/brand share of healthcare purchases in Great Britain 2012

Private and brand share of healthcare products chosen most regularly by shoppers in Great Britain in December 2012*

by Statista Research Department, last edited Mar 13, 2013
Private label/brand share of healthcare purchases in Great Britain 2012 This statistic shows the share of private label and brand label types of (non-food) healthcare products British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought items under the healthcare category were asked to indicate which type they bought most regularly. Of respondents, 32 percent chose a standard or premium named brand while 67 percent tended to buy some form of own label product.
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Private and brand share of healthcare products chosen most regularly by shoppers in Great Britain in December 2012*

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