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Private label/brand share of milk most regularly purchased in Great Britain 2012

This statistic shows the share of private label and brand label types of milk British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought milk were asked to indicate which type they bought most regularly. Of respondents, 24 percent chose standard named brands, while 40 percent bought standard supermarket own label products.

Private label and brand share of milk chosen most regularly by shoppers in Great Britain in December 2012*

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Source

Release date

March 2013

Region

United Kingdom (Great Britain)

Survey time period

December 2012

Number of respondents

301 respondents

Age group

16 years and older

Special properties

All who buy milk

Method of interview

Online survey

Supplementary notes

* Respondents were asked to indicate which type of product (private label or national brand type) they most regularly buy.

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Statistics on "Milk market in the United Kingdom (UK)"

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