Private label/brand share of milk most regularly purchased in Great Britain 2012

Private label and brand share of milk chosen most regularly by shoppers in Great Britain in December 2012*

by Statista Research Department, last edited Mar 13, 2013
Private label/brand share of milk most regularly purchased in Great Britain 2012 This statistic shows the share of private label and brand label types of milk British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought milk were asked to indicate which type they bought most regularly. Of respondents, 24 percent chose standard named brands, while 40 percent bought standard supermarket own label products.
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Private label and brand share of milk chosen most regularly by shoppers in Great Britain in December 2012*

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Share of consumers buying
Premium named brand8%
Standard named brand24%
Premium own label14%
Standard own label40%
Economy or value own label11%
Don't know3%
Share of consumers buying
Premium named brand8%
Standard named brand24%
Premium own label14%
Standard own label40%
Economy or value own label11%
Don't know3%
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by Statista Research Department, last edited Mar 13, 2013
This statistic shows the share of private label and brand label types of milk British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought milk were asked to indicate which type they bought most regularly. Of respondents, 24 percent chose standard named brands, while 40 percent bought standard supermarket own label products.
Show more
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