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Zico: ad spend in the U.S. 2012-2013
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Zico: ad spend in the U.S. 2012-2013
Zico advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)
by Statista Research Department,
last edited
Sep 24, 2014
The timeline presents data on Zico's advertising spending in the United States in 2012 and 2013. The coconut water brand, acquired in 2013 by the Coca-Cola Company, spent 500 thousand U.S. dollars on advertising in 2012.
Zico advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)
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| Spending in million U.S. dollars | |
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Description
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by Statista Research Department,
last edited
Sep 24, 2014
The timeline presents data on Zico's advertising spending in the United States in 2012 and 2013. The coconut water brand, acquired in 2013 by the Coca-Cola Company, spent 500 thousand U.S. dollars on advertising in 2012.
- Show sources information
- Show publisher information
- Release date
- September 2014
- Region
- United States
- Survey time period
- 2012 and 2013
- Special properties
- measured media
- Supplementary notes
-
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figure for 2012 comes from an earlier AdAge article.
Source
- Show sources information
- Show publisher information
- Release date
- September 2014
More information
- Region
- United States
- Survey time period
- 2012 and 2013
- Special properties
- measured media
- Supplementary notes
-
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figure for 2012 comes from an earlier AdAge article.
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