• Zico: ad spend in the U.S. 2013

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The timeline presents data on Zico's advertising spending in the United States in 2012 and 2013. The coconut water brand, acquired in 2013 by the Coca-Cola Company, spent 500 thousand U.S. dollars on advertising in 2012.

Zico advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Source

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Sources

Release date

September 2014

More information

Region

United States

Survey time period

2012 and 2013

Special properties

measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figure for 2012 comes from an earlier AdAge article.