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U.S. sales of Red Bull energy drinks 2015-2020

In 2019, United States sales of Red Bull energy drinks amounted to approximately 1.32 billion U.S. dollars for the 13 weeks ended on December 26, 2020.

Energy drinks

Energy drinks are a type of drink that are created to stimulate energy in consumers. They contain high amounts of sugar and caffeine, which can be harmful if consumed in excess. Energy drinks are banned in several areas of the world and are occasionally age restricted. Energy drinks are frequently consumed on college campuses to help students stay awake for long nights of studying and homework. It is also often used as a mixer in alcoholic drinks. Despite energy drinks having the reputation as a college student’s drink, it is the 30 to 49 year old age group that consumes the most amount of energy drinks regularly.

Red Bull

Red Bull was first introduced in 1987, by Austrian company Red Bull GmbH. They are the leading energy drink brand in the United States, as of 2018. Their unit sales have been steadily increasing since 2015. They currently have about 20 flavors available. Not only is Red Bull an energy drink, they also own Formula One teams such as Red Bull Racing and Scuderia Toro Rosso, and soccer clubs such as RB Leipzig, and New York Red Bulls.

Sales of Red Bull energy drinks in the United States from 2015 to 2020

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Release date

January 2021


United States

Survey time period

2015 to 2020

Special properties

13 weeks ending the Saturday nearest December 25 of each consecutive year

Supplementary notes

Nielsen All Measured Channels (AMC)
Figures have been rounded.
Data prior to 2020 have been taken from the previous report.

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Statistics on "Energy drinks"

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