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Least engaging brands in the U.S. 2016

Least engaging brands in the United States in 2016

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Source

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Release date

May 2016

Region

United States

Survey time period

2016

Number of respondents

42,792 consumers

Age group

18-65 years

Supplementary notes

Brand Keys 2016 Customer Loyalty Index surveyed consumers from nine US Census Regions, self-selected categories in which they are consumers, and the brands for which they are consumers. 70 percent were interviewed by phone, 25 percent via face-to-face interviews and five percent online. The percentages indicate the the degree to which a brand met expectations versus a consumer-generated, category-specific ideal of 100 percent.

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