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Clicking on mobile advertisements: age and gender groups indexed against total mobile users in the United Kingdom (UK) in 2014

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Clicking on mobile ads: index among demographics in the UK 2014 This statistic shows demographics indexed against total mobile users for clicking on mobile advertisements in the United Kingdom (UK) in 2014. Younger age groups over-indexed for clicking on mobile advertisements. Men had a higher index score than women, at 106.
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Demographic groupsIndex score**
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Demographic groupsIndex score**
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Description Source More information
This statistic shows demographics indexed against total mobile users for clicking on mobile advertisements in the United Kingdom (UK) in 2014. Younger age groups over-indexed for clicking on mobile advertisements. Men had a higher index score than women, at 106.
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Release date
July 2014
Region
United Kingdom
Survey time period
2014
Number of respondents
3,221*
Special properties
smartphone and tablet users; mobile shoppers
Method of interview
Online survey
Supplementary notes
* n (smartphone) = 1,901; n (tablet) = 1,320
** An index of 100 indicates average representation.
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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