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Ad blocker users in Sweden 2020, by age group

Ad-blocking was most popular among 15- to 25-year-olds in Sweden as of 2020. Half of the respondents of this age group used ad blocking software, whereas the corresponding figure for people 56 years-old or older was 22 percent.

Share of individuals who used ad blocking software in Sweden in 2020, by age group

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Source

In cooperation with
AudienceProject
Release date

August 2020

Region

Sweden

Survey time period

Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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Statistics on "Ad blocking"

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