Mobile share of internet ad spend in Italy 2018-2028
The mobile revenue share of the digital advertising market in Italy was forecast to continuously increase between 2024 and 2028 by in total 4.5 percentage points. After the tenth consecutive increasing year, the indicator is estimated to reach 60.77 percent and therefore a new peak in 2028. Notably, the indicator 'Ad Spending Share Desktop & Mobile' of the 'Digital Advertising Mobile' segment of the digital advertising market was continuously increasing over the past years.