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Interest in mobile ad blocking worldwide 2016, by age
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Interest in mobile ad blocking worldwide 2016, by age
Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?
The graph shows data on the interest in mobile ad blocking worldwide in the first quarter of 2016, by age. During the survey, 80 percent of respondents aged 25 to 34 stated that they had used an ad blocker on their mobile device in the month leading up to the survey, or were interested in doing so.
Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?
| Share of respondents who said they blocked ads on mobile or were interested in doing so | |
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| Share of respondents who said they blocked ads on mobile or were interested in doing so | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Description
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More information
The graph shows data on the interest in mobile ad blocking worldwide in the first quarter of 2016, by age. During the survey, 80 percent of respondents aged 25 to 34 stated that they had used an ad blocker on their mobile device in the month leading up to the survey, or were interested in doing so.
Show more- Show sources information
- Show publisher information
- Release date
- June 2016
- Region
- United States
- Survey time period
- Q1 2016
- Age group
- 16-64 years
- Special properties
- among mobile users
Source
- Show sources information
- Show publisher information
- Release date
- June 2016
More information
- Region
- United States
- Survey time period
- Q1 2016
- Age group
- 16-64 years
- Special properties
- among mobile users
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Statistics on "Ad blocking"
- Overview
The most important statistics
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)Global internet advertising revenue 2015-2020
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Adblocking penetration rate worldwide in 2016, by regionAdblocking: penetration rate worldwide 2016, by country
- Adblocking penetration rate in North America in 2016, by countryAdblocking: penetration rate in North America 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017Leading adblockers used in the U.S. 2017
- Share of websites using ad blocker detection worldwide as of August 2017Share of websites using ad blocker detection worldwide 2017
- Monetary impact
The most important statistics
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)Ad blocking cost worldwide 2013-2016
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses worldwide 2016-2017
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses in the U.S. 2016-2017
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)Ad blocking cost in the U.S. 2016-2020
- Mobile adblocking
The most important statistics
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region Mobile ad-blocking usage worldwide Q3 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)Number of mobile adblocking browser users 2016, by country
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016Mobile ad blocking rates 2016, by country
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)Number of mobile adblocking browser users worldwide 2016
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usageSmartphone owners in the U.S. 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?Interest in mobile ad blocking worldwide 2016, by age
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018Leading Android ad blockers used in the U.S. 2018
- User metrics
The most important statistics
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)Adblocking: global desktop user number 2010-2016
- Share of ad blocker users worldwide in September 2016, by ageAd blocker users worldwide 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2020Ad blocking penetration in the U.S. 2014-2020
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)Number of ad blocking users in the U.S. 2014-2017
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age groupAdblocking penetration rate in the U.S. Q2 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by genderAdblocking penetration rate in the U.S. Q2 2018, by gender
- User behavior
The most important statistics
- Awareness of ad blocking in the United States as of the 2nd quarter 2018Awareness of ad blocking in the U.S. 2018
- Number of ad blockers used according to adults in the United States as of September 2017Number of ad blockers used per person in the U.S. 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017Types of ads blocked by smartphone adblockers in the U.S. 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017Types of ads blocked by PC adblockers in the U.S. 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017Types of ads blocked by tablet adblockers in the U.S. 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017Share of paying adblock users in the U.S. 2017
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Statistics
- Attitude to geographically relevant mobile ads in the United Kingdom (UK) 2013-2014
- Attitude towards traditional banner advertising in the United Kingdom (UK) 2015
- Mobile ad spend per mobile internet user in Asia Pacific 2013-2018
- Acceptance of mobile ads for free content in the United Kingdom (UK) 2013-2014
- Attitudes to mobile advertising in the United Kingdom (UK) 2013-2014
- Mobile ad spend per mobile internet user in North America 2013-2018
- Mobile ad spend per mobile internet user in Central & Eastern Europe 2013-2018
- Mobile ad conversion rate in the UK 2014, by secondary action taking
- Mobile ad spend per mobile internet user worldwide 2013-2018
- Shop location expectations after seeing a mobile ad UK 2014, by secondary action taki
- Western Europe: mobile ad spend growth 2013-2018
- Time to purchase after seeing a mobile ad in the UK 2014, by secondary action taking
- Mobile ad spend per mobile internet user in the Middle East & Africa 2013-2018
- Mobile advertisement types leading to action in the United Kingdom (UK) 2014, by age
- Mobile ad click-through rate (CTR) in the United Kingdom (UK) 2014, by device
- B2C mobile advertising challenges in North America 2015
- Share of mobile in digital ad spend worldwide 2015-2020
- Italy: total Internet advertising revenue share from 2012 to 2021, by device type
- Italy: mobile advertising channel effectiveness in 2015, by channel
- Reasons for not clicking on mobile ad in the U.S. 2014, by device
Studies
- Ad blocking
- Global Mobile Advertising Revenue 2016
- Digital advertising in the United Kingdom (UK)
- BRICS advertising
- Global Mobile Advertising Revenue 2015
- Marketer Perceptions of Mobile Advertising 2015
- Europe AdEx Benchmark 2017
- Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back
- Mobile advertising: what do consumers want?
- The State of Mobile Advertising
- Marketer Perceptions of Mobile Advertising 2013
- Q4 2017 Quarterly Mobile Index
- Adblocking goes mobile
- Digital advertising in Europe
- Marketer Perceptions of Mobile Advertising 2011
Statistics on "Ad blocking"
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Adblocking penetration rate worldwide in 2016, by region
- Adblocking penetration rate in North America in 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017
- Share of websites using ad blocker detection worldwide as of August 2017
- Share of marketing professionals who are concerned about the rising use of ad blocking software worldwide from 2016 to 2017
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)
- Share of ad blocker users worldwide in September 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2020
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by gender
- Awareness of ad blocking in the United States as of the 2nd quarter 2018
- Number of ad blockers used according to adults in the United States as of September 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- When it comes to ads on your mobile device, do you like ads that are geographically relevant to you?*
- Consumer attitude towards traditional banner advertising in the United Kingdom (UK) in 2015
- Mobile internet advertising spending per mobile internet user in the Asia Pacific region from 2013 to 2018 (in U.S. dollars)
- Would you say you are more open to mobile advertisements if you can access website or app content for free?
- In general, how do you feel about mobile ads?
- Mobile internet advertising spending per mobile internet user in North America from 2013 to 2018 (in U.S. dollars)
- Mobile internet advertising spending per mobile internet user in Central and Eastern Europe from 2013 to 2018 (in U.S. dollars)
- After seeing an ad on your mobile device, did you complete a purchase either in store, by phone, or online?*
- Mobile internet advertising spending per mobile internet user worldwide from 2013 to 2018 (in U.S. dollars)
- After viewing an advertisement on your mobile device, which of the following do you expect regarding the location of the business?*
- Change in mobile internet advertising spending in Western Europe from 2013 to 2018
- How quickly were you looking to complete your purchase after viewing a mobile advertisement?*
- Mobile internet advertising spending per mobile internet user in the Middle East and Africa from 2013 to 2018 (in U.S. dollars)
- When it comes to a mobile ad on your smartphone, which of the following would most likely motivate you to take action?*
- Have you clicked on any advertisements on your device(s) in the past 30 days?
- Leading B2C mobile advertising challenges in North America in July 2015
- Share of mobile internet in digital advertising spending worldwide from 2015 to 2020
- Total Internet advertising revenue in Italy in selected years between 2012 to 2021, by device type
- Share of effectiveness of mobile advertising channels in Italy in 2015, by channel
- Reasons for not clicking mobile ads in the United States in March 2014, by device
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