mobile ad block users at the end of 2020.
During a 2021 survey, 30 percent of respondents from the United States stated they used an ad blocker on their smartphone. On the global level, there were 586 million Smartphone ad block usage rate in the United States from 2017 to 2021
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Statistics on Ad blocking in the United States
Global overview
6
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Largest digital ad markets worldwide 2020
- Premium Statistic Invalid digital ad traffic share worldwide 2019, by region
- Premium Statistic Adblocking: number of users 2013-2019
- Premium Statistic Number of desktop adblock users worldwide 2013-2021
- Premium Statistic Number of mobile adblocking browser users worldwide 2013-2021
Demographics
5
- Premium Statistic Awareness of ad blocking in the U.S. Q2 2020
- Premium Statistic Ad blocking penetration in the U.S. 2014-2021
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by gender
- Premium Statistic Demand for ad blocking software in North America 2021, by country
Desktop vs. mobile
6
- Premium Statistic Desktop ad block usage in the U.S. 2017-2021
- Premium Statistic Desktop ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking sessions on computers in the U.S. 2020
- Premium Statistic Mobile ad block usage in the U.S. 2017-2021
- Premium Statistic Mobile ad blocker usage in the U.S. 2021, by age
- Premium Statistic Detected ad blocking session on mobile devices in the U.S. 2020
Consumer attitudes
4
- Premium Statistic Internet user attitudes towards online ads in the U.S. Q2 2020
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Reasons for adblocking use in the U.S. Q2 2020
- Premium Statistic Whitelisting websites from ad blocking in the United States 2018-2020
Monetization
6
- Premium Statistic Adblock monetization strategies used by publishers in the U.S. 2022
- Premium Statistic Share of publishers using ad block recovery tech worldwide 2019
- Premium Statistic Willingness to support Better Ads-certified websites in the U.S. 2020
- Basic Statistic Acceptable Ads - key figures 2020
- Premium Statistic eyeo GmbH revenue 2015-2020
- Premium Statistic eyeo GmbH net income 2015-2020
Further related statistics
20
- Mobile ad spend per mobile internet user in Asia Pacific 2013-2018
- Digital display advertising spending in Europe 2020, by device
- Mobile ad spend per mobile internet user in the Middle East & Africa 2013-2018
- Mobile ad spend in New Zealand 2013-2016
- Mobile ad spend growth in China 2019-2024
- India: mobile ad spend growth 2013-2018
- Mobile ad spend in Latin America 2022, by country
- Japan: mobile ad spend growth 2013-2018
- Monthly mobile eCPM in the EEA H2 2018
- Digital ad spend in Panama 2021, by device
- Indonesia: mobile ad spend growth 2013-2018
- Mobile ad spend for impressions with GDPR consent in the EEA H2 2018
- Mobile web display ads time-in-view worldwide 2021, by country
- Digital advertising budget share in Ukraine 2017-2020, by device
- South Korea: mobile ad spend growth 2013-2018
- Time when businesses initiate marketing of holiday-related items worldwide 2017-2018
- Comparison of Android and iPhone of mobile game conversion rates China 2019-Q1 2020
- Mexico: mobile display ad spend 2019-2024
- Mobile ad spend in Peru 2020, by format
- Industry revenue of “wholesale of solid, liquid and gaseous fuels“ in Germany 2012-2025
Further Content: You might find this interesting as well
Statistics
- Mobile ad spend per mobile internet user in Asia Pacific 2013-2018
- Digital display advertising spending in Europe 2020, by device
- Mobile ad spend per mobile internet user in the Middle East & Africa 2013-2018
- Mobile ad spend in New Zealand 2013-2016
- Mobile ad spend growth in China 2019-2024
- India: mobile ad spend growth 2013-2018
- Mobile ad spend in Latin America 2022, by country
- Japan: mobile ad spend growth 2013-2018
- Monthly mobile eCPM in the EEA H2 2018
- Digital ad spend in Panama 2021, by device
- Indonesia: mobile ad spend growth 2013-2018
- Mobile ad spend for impressions with GDPR consent in the EEA H2 2018
- Mobile web display ads time-in-view worldwide 2021, by country
- Digital advertising budget share in Ukraine 2017-2020, by device
- South Korea: mobile ad spend growth 2013-2018
- Time when businesses initiate marketing of holiday-related items worldwide 2017-2018
- Comparison of Android and iPhone of mobile game conversion rates China 2019-Q1 2020
- Mexico: mobile display ad spend 2019-2024
- Mobile ad spend in Peru 2020, by format
- Industry revenue of “wholesale of solid, liquid and gaseous fuels“ in Germany 2012-2025
CivicScience. (March 17, 2021). Smartphone ad block usage rate in the United States from 2017 to 2021 [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/554304/interest-mobile-ad-blocking/
CivicScience. "Smartphone ad block usage rate in the United States from 2017 to 2021." Chart. March 17, 2021. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/554304/interest-mobile-ad-blocking/
CivicScience. (2021). Smartphone ad block usage rate in the United States from 2017 to 2021. Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/554304/interest-mobile-ad-blocking/
CivicScience. "Smartphone Ad Block Usage Rate in The United States from 2017 to 2021." Statista, Statista Inc., 17 Mar 2021, https://www.statista.com/statistics/554304/interest-mobile-ad-blocking/
CivicScience, Smartphone ad block usage rate in the United States from 2017 to 2021 Statista, https://www.statista.com/statistics/554304/interest-mobile-ad-blocking/ (last visited May 28, 2023)
Smartphone ad block usage rate in the United States from 2017 to 2021 [Graph], CivicScience, March 17, 2021. [Online]. Available: https://www.statista.com/statistics/554304/interest-mobile-ad-blocking/