Number of soft drink TV ads viewed by children in the U.S. by company & age 2013

The graph shows the average number of soft and energy drink TV ads viewed by children in the United States in 2013, broken down by company and age. Rudd Center for Food Policy and Obesity at Yale established that PepsiCo had the highest ad consumption among children aged two to five, with 33.9 TV ad consumed per child annually.

Average number of soft and energy drink TV ads viewed by children in the United States in 2013, by company and age

Characteristic	Preschoolers (2 to 5 Years)	Children (6 to 11 years)	Teens (12 to 17 years)
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Release date

November 2014

More information

Region

United States

Survey time period

2013

Age group

2-17 years

Special properties

includes average number of ads viewed by children on national (network, cable, syndicated) and spot TV

Supplementary notes

Average advertising exposure is calculated by dividing total GRPs (Gross Rating Points) for a demographic group during a specific time period by 100. It provides a measure of ads viewed by individuals in that demographic group during the time period measured.
Sugary drinks defined as any non-alcoholic refreshment beverage containing at least one gram of added sugar per 8-ounce serving, including sugars from all sources except fruit juice concentrate, fruit juice, or fruit puree.

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