Distribution of digital retail media ad spending in Mexico 2019-2025, by network
The sources forecast that, in 2024, Mercado Libre's share in Mexico's digital retail media advertising spending will surpass Amazon's, with the figures reaching 40.9 and 39.1 percent, respectively. The trend was project to intensify in the following year. According to another source, Mercado Libre alone accounted for an estimated 48