Brand equity of the leading retail companies in Germany 2014

Brand equity of the leading retail companies in Germany in 2014

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

June 2014

Region

Germany

Survey time period

February 2014

Number of respondents

1,045 respondents

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

In this survey, the equity of German retail brands is analyzed according to factors that go beyond the usually considered aspects of price, product range, shopping atmosphere or customer satisfaction. Instead it is based on a model that determines brand equity from a customer perspective, consisting of the two components brand presence and brand usefulness. Brand presence refers to popularity and how clear the image of the brand is from a consumer perspective. Brand usefulness is based on both an emotional as well as a functional component. The determination of brand usefulness therefore includes not only how likeable or trustworthy a brand is in the eyes of the consumer but also how unique and customer-oriented the retailer is.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Statistics on " Brands in Canada "

Other statistics that may interest you Brands in Canada

Leaders

5

Brand loyalty

8

Consumer perception

7

Trust

6

Private vs. brand label

7

Social media

5

Further related statistics

7
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Learn more about how Statista can support your business.