This statistic illustrates the share of advertising spending in Bulgaria spent on digital or online advertising from 2008 to 2013, with a forecast to 2015. In 2010, digital ads accounted for 3.4 percent of advertising expenditure. As of 2015, digital will account for 4 percent of advertising spending in Bulgaria.
Digital advertising share of advertising spending in Bulgaria from 2008 to 2015
* Forecast ** At current prices. Figures are before (gross) negotiated discounts. Agency commission has not been deducted from the figures. The figures do not include production costs. Sources: GARB (TV, Newspaper, Magazine), BACA (Starting from 2010 - Radio, Outdoor), DAN Bulgaria Estimations.
N.B. Full monitoring available only for TV & Print. Radio monitoring covers only 2 radio stations. OOH monitoring was stopped in March 2012. Digital monitoring not available.
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Dentsu Aegis Network. (November 30, 2014). Digital advertising share of advertising spending in Bulgaria from 2008 to 2015 [Graph]. In Statista. Retrieved February 26, 2020, from https://www.statista.com/statistics/407760/digital-advertising-share-of-ad-spend-in-bulgaria/
Dentsu Aegis Network. "Digital advertising share of advertising spending in Bulgaria from 2008 to 2015." Chart. November 30, 2014. Statista. Accessed February 26, 2020. https://www.statista.com/statistics/407760/digital-advertising-share-of-ad-spend-in-bulgaria/
Dentsu Aegis Network. (2014). Digital advertising share of advertising spending in Bulgaria from 2008 to 2015. Statista. Statista Inc.. Accessed: February 26, 2020. https://www.statista.com/statistics/407760/digital-advertising-share-of-ad-spend-in-bulgaria/
Dentsu Aegis Network. "Digital Advertising Share of Advertising Spending in Bulgaria from 2008 to 2015." Statista, Statista Inc., 30 Nov 2014, https://www.statista.com/statistics/407760/digital-advertising-share-of-ad-spend-in-bulgaria/
Dentsu Aegis Network, Digital advertising share of advertising spending in Bulgaria from 2008 to 2015 Statista, https://www.statista.com/statistics/407760/digital-advertising-share-of-ad-spend-in-bulgaria/ (last visited February 26, 2020)
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