Digital share of advertising spend in Bulgaria 2008-2015

This statistic illustrates the share of advertising spending in Bulgaria spent on digital or online advertising from 2008 to 2013, with a forecast to 2015. In 2010, digital ads accounted for 3.4 percent of advertising expenditure. As of 2015, digital will account for 4 percent of advertising spending in Bulgaria.

Digital advertising share of advertising spending in Bulgaria from 2008 to 2015

Characteristic	Share of spending**
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Release date

November 2014

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Region

Bulgaria

Survey time period

2008 to November 2014

Supplementary notes

* Forecast
** At current prices.
Figures are before (gross) negotiated discounts.
Agency commission has not been deducted from the figures.
The figures do not include production costs.
Sources: GARB (TV, Newspaper, Magazine), BACA (Starting from 2010 - Radio, Outdoor), DAN Bulgaria Estimations.

N.B. Full monitoring available only for TV & Print. Radio monitoring covers only 2 radio stations.
OOH monitoring was stopped in March 2012. Digital monitoring not available.

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