Thinking about shopping online through your smartphone or tablet, which of the following ways have you made a purchase in the past 12 months?

Brazil: mobile shopping channels 2014 This statistic presents the share of smartphone and tablet shoppers in Brazil who have used various mobile shopping channels as of November 2014. During the survey period, it was found that 58 percent of Brazilian smartphone shoppers had purchased goods or services through an app in the preceding 12 months.
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Have shopped through appHave shopped through browser
Smartphone shoppers58%54%
Tablet shoppers38%70%
Have shopped through appHave shopped through browser
Smartphone shoppers58%54%
Tablet shoppers38%70%
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Description Source More information
This statistic presents the share of smartphone and tablet shoppers in Brazil who have used various mobile shopping channels as of November 2014. During the survey period, it was found that 58 percent of Brazilian smartphone shoppers had purchased goods or services through an app in the preceding 12 months.
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Release date
February 2015
In cooperation with:
Ipsos
Region
Brazil
Survey time period
September 9 to November 3, 2014
Number of respondents
Smartphone shoppers n = 192; Tablet shoppers n = 102
Age group
18 years and older
Special properties
Smartphone and tablet shoppers
Supplementary notes
Total survey n = 17,519
%have done in the past 12 months
Values may not add up to 100 percent due to rounding.

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