Popularity of WhatsApp Pay in Brazil

During a 2021 survey fielded in Brazil, around 38 percent of responding WhatsApp users said they were clients of Banco do Brasil, Nubank, and/or Sicredi and would like to use WhatsApp Pay. This division of Facebook, Inc. planned to release the mobile payment solution in Brazil in cooperation with the three banks aforementioned by the end of the first half of 2021. Meanwhile, 28 percent of respondents stated that they used credit and/or debit cards issued by those banks, but they did not intend to use WhatsApp Pay.

Interest of WhatsApp users in WhatsApp Pay in cooperation with Banco do Brasil, Nubank, and Sicredi in Brazil as of January 2021

Characteristic	Share of respondents
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Release date

February 2021

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Region

Brazil

Survey time period

January 20 to 27, 2021

Number of respondents

1,992 internet users who had WhatsApp installed on their phones

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "WhatsApp plans to release a money transfer and payment service, initially by using credit and debit cards issued by Banco do Brasil, Nubank, and Sicredi. The user won't pay extra for making money transfers or payments through WhatsApp. In order to it, [the users] just need to register their cards on the app. Are you a client of these banks and do you intend to use this service?"

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