Reasons for social media usage by enterprises in Sweden in 2015

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Share of enterprises
Developing the enterprise's image or market products42%
Recruiting employees27%
Obtaining or respond to customer opinions, reviews or questions27%
Exchanging views, opinions or knowledge within the enterprise13%
Involving customers in development or innovation of goods or services12%
Collaborating with business partners or other organisations12%

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This survey displays reasons for social media usage in enterprises in Sweden in 2015. The majority of companies (42 percent) in Sweden used social media in order to develop their image or market their products. The most common type of social media used by enterprises in Sweden in 2016 were social networks (56 percent of companies) and multimedia content sharing websites like e.g. YouTube (18 percent of companies). The size of the companies also had an influence on how social media was used. Large companies which had at least 250 employees or more have used social media more frequently than smaller companies in Sweden in 2016. 66 percent of large companies have used social media to develop their image or products compared to 51 percent of middle-range companies (50 to 249 employees) and 39 percent of small companies (10 to 49 employees).
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Release date
November 2016
Survey time period
Number of respondents
4,595 companies
Special properties
Enterprises with 10 or more employees
Method of interview

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