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Reasons for social media usage by enterprises in Sweden 2017
Reasons for social media usage by enterprises in Sweden 2017
Reasons for social media usage by enterprises in Sweden in 2017
by H. Tankovska,
last edited
Oct 30, 2019
Half of Swedish companies used social media in order to develop their image or market their products. The most common type of social media used by enterprises in Sweden in 2017 were social networks (63 percent of companies) and multimedia content sharing websites like e.g. YouTube (20 percent of companies). The size of the companies also had an influence on how social media was used. Large companies which had at least 250 employees or more have used social media more frequently than smaller companies in Sweden in 2017. 76 percent of large companies have used social media to develop their image or products compared to 61 percent of middle-range companies (50 to 249 employees) and 48 percent of small companies (10 to 49 employees).
Reasons for social media usage by enterprises in Sweden in 2017
Loading statistic...
| Share of enterprises | |
|---|---|
| Developing the enterprise's image or market products | 50% |
| Recruiting employees | 42% |
| Obtaining or respond to customer opinions, reviews or questions | 35% |
| Exchanging views, opinions or knowledge within the enterprise | 17% |
| Involving customers in development or innovation of goods or services | 14% |
| Collaborating with business partners or other organisations | 14% |
| Share of enterprises | |
|---|---|
| Developing the enterprise's image or market products | 50% |
| Recruiting employees | 42% |
| Obtaining or respond to customer opinions, reviews or questions | 35% |
| Exchanging views, opinions or knowledge within the enterprise | 17% |
| Involving customers in development or innovation of goods or services | 14% |
| Collaborating with business partners or other organisations | 14% |
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by H. Tankovska,
last edited
Oct 30, 2019
Half of Swedish companies used social media in order to develop their image or market their products. The most common type of social media used by enterprises in Sweden in 2017 were social networks (63 percent of companies) and multimedia content sharing websites like e.g. YouTube (20 percent of companies). The size of the companies also had an influence on how social media was used. Large companies which had at least 250 employees or more have used social media more frequently than smaller companies in Sweden in 2017. 76 percent of large companies have used social media to develop their image or products compared to 61 percent of middle-range companies (50 to 249 employees) and 48 percent of small companies (10 to 49 employees).
- Show sources information
- Show publisher information
- Release date
- October 2019
- Region
- Sweden
- Survey time period
- 2017
- Number of respondents
- 4,595 companies
- Special properties
- Enterprises with 10 or more employees
- Method of interview
- Questionnaire
Source
- Show sources information
- Show publisher information
- Release date
- October 2019
More information
- Region
- Sweden
- Survey time period
- 2017
- Number of respondents
- 4,595 companies
- Special properties
- Enterprises with 10 or more employees
- Method of interview
- Questionnaire
Other statistics on the topic
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Enterprises' online presence in selected types of social media in Sweden 2017
Social Media & User-Generated Content
Companies' usage of social media in Denmark 2019
+Technology & Telecommunications
Share of enterprises using advanced technologies in Denmark 2019, by type
+Telecommunications
Share of enterprises with ICT usage Norway 2014-2019, by type of usage
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Technology in enterprises in Scandinavia
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Statistics on "Technology in enterprises in Scandinavia"
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- Websites in companies in Denmark 2019, by available functions
- Share of enterprises using multimedia content sharing websites in Norway 2013-2019
- Enterprises' online presence in selected types of social media in Sweden 2017
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- Levels of importance of digital competences in maritime enterprises in Norway 2019
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- Opinions on employee monitoring due to technological development in Norway 2010-2019
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Statistics on "Technology in enterprises in Scandinavia - Risks and measures"
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- Share of maritime enterprises with strategies for digitalization in Norway 2019
- Future cybersecurity threats according to companies in Norway and Denmark 2016-2018
- Access to cybersecurity expertise in Norway and Denmark 2018 by sector
- Share of companies that have experienced a cyberattack in Norway and Denmark 2017
- Ways of achieving digital competence among maritime enterprises in Norway 2019
Further related statistics
- Chile: opinion on lying on social media 2017, by topic
- Share of French who already made a purchase after seeing online brand's content 2018
- Ranking of the type of digital interactions French have with brands 2018
- Flemish opinion on social media networks in Belgium 2015
- Chile: time spent with social media 2017
- Impact of social media networks on social isolation in Italy 2015, by age
- Chile: spread of fake news 2019
- Twitter usage reach in the United States 2018, by annual household income
- Digg: social network market share in the United Kingdom (UK) 2014-2016
- Steps taken by U.S. Facebook users to change usage of platform 2018
- Google+ users in the United Kingdom (UK) 2018, by household income
- Chile: user share of leading social networks 2018
- Uruguay: user share of leading social networks 2018
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