This survey displays reasons for social media usage in enterprises in Sweden in 2015. The majority of companies (42 percent) in Sweden used social media in order to develop their image or market their products. The most common type of social media used by enterprises in Sweden in 2016 were social networks (56 percent of companies) and multimedia content sharing websites like e.g. YouTube (18 percent of companies). The size of the companies also had an influence on how social media was used. Large companies which had at least 250 employees or more have used social media more frequently than smaller companies in Sweden in 2016. 66 percent of large companies have used social media to develop their image or products compared to 51 percent of middle-range companies (50 to 249 employees) and 39 percent of small companies (10 to 49 employees).
Reasons for social media usage by enterprises in Sweden in 2015
This survey displays reasons for social media usage in enterprises in Sweden in 2015. The majority of companies (42 percent) in Sweden used social media in order to develop their image or market their products. The most common type of social media used by enterprises in Sweden in 2016 were social networks (56 percent of companies) and multimedia content sharing websites like e.g. YouTube (18 percent of companies). The size of the companies also had an influence on how social media was used. Large companies which had at least 250 employees or more have used social media more frequently than smaller companies in Sweden in 2016. 66 percent of large companies have used social media to develop their image or products compared to 51 percent of middle-range companies (50 to 249 employees) and 39 percent of small companies (10 to 49 employees).
Loading statistic...
| Share of enterprises | |
|---|---|
| Developing the enterprise's image or market products | 42% |
| Recruiting employees | 27% |
| Obtaining or respond to customer opinions, reviews or questions | 27% |
| Exchanging views, opinions or knowledge within the enterprise | 13% |
| Involving customers in development or innovation of goods or services | 12% |
| Collaborating with business partners or other organisations | 12% |
© Statista 2018
More information
Other interesting statistics
+Daily social media usage in Sweden 2010-2017
+Italy: social media usage 2018, by frequency
+Daily social media usage rate in Sweden 2016, by gender and age group
+Share of daily social media usage Finland 2018, by platform
+Share of daily social media usage in Finland 2018, by gender
+Social media usage in Sweden 2017, by platform
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "Social media usage in Sweden"
Statista for Your Company: The Research and Analysis Tool
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Chile: time spent with social media 2017
- Flemish opinion on social media networks in Belgium 2015
- Italy: impact of social media networks on social isolation 2015, by age
- Chile: opinion on lying on social media 2017, by topic
- Chile: frequency of seeing fake news on social media 2017
- Google Plus news consumers in in the U.S. in 2013, by age
- Foursquare usage reach in the United States 2018, by gender
- LinkedIn news consumers in in the U.S. in 2016, by age
- VKontakte usage reach in the United States 2018, by gender
- Snapchat usage in Norway 2017, by frequency
- Reddit usage in Denmark 2017, by frequency