Reasons for social media usage by enterprises in Sweden in 2015

Loading statistic...
Share of enterprises
Developing the enterprise's image or market products42%
Recruiting employees27%
Obtaining or respond to customer opinions, reviews or questions27%
Exchanging views, opinions or knowledge within the enterprise13%
Involving customers in development or innovation of goods or services12%
Collaborating with business partners or other organisations12%
Complete Source Details
Tableau Software
About This Statistic

This survey displays reasons for social media usage in enterprises in Sweden in 2015. The majority of companies (42 percent) in Sweden used social media in order to develop their image or market their products. The most common type of social media used by enterprises in Sweden in 2016 were social networks (56 percent of companies) and multimedia content sharing websites like e.g. YouTube (18 percent of companies). The size of the companies also had an influence on how social media was used. Large companies which had at least 250 employees or more have used social media more frequently than smaller companies in Sweden in 2016. 66 percent of large companies have used social media to develop their image or products compared to 51 percent of middle-range companies (50 to 249 employees) and 39 percent of small companies (10 to 49 employees).

Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions