As of 2017 in Sweden, there was a tendency for bigger companies (250 employees and more) to use social media in a greater extend than smaller companies. 76 percent of large companies have used social media to recruit employees, while 37 percent of small companies (10-49 employees) used social media for that purpose.
Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise
Characteristic
10-49 employees
50-249 employees
250 or more employees
Developing the enterprise's image or market products
48%
61%
76%
Recruiting employees
37%
62%
76%
Obtaining or respond to customer opinions, reviews or questions
33%
43%
57%
Exchanging views, opinions or knowledge within the enterprise
16%
24%
39%
Involving customers in development or innovation of goods or services
13%
18%
28%
Collaborating with business partners or other organisations
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Statistics Sweden. (October 30, 2019). Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/
Statistics Sweden. "Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise." Chart. October 30, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/
Statistics Sweden. (2019). Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/
Statistics Sweden. "Reasons for Social Media Usage by Enterprises in Sweden in 2017, by Size of Enterprise." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/
Statistics Sweden, Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise Statista, https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/ (last visited July 27, 2024)
Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise [Graph], Statistics Sweden, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/
