Reasons for social media usage by enterprises in Sweden 2017, by size of enterprise

As of 2017 in Sweden, there was a tendency for bigger companies (250 employees and more) to use social media in a greater extend than smaller companies. 76 percent of large companies have used social media to recruit employees, while 37 percent of small companies (10-49 employees) used social media for that purpose.

Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise

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Source

Release date

October 2019

Region

Sweden

Survey time period

2017

Number of respondents

4,595 companies

Special properties

enterprises with 10 or more employees

Method of interview

Questionnaire

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Statistics on "Digital marketing in Sweden"

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