Reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise

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10-49 employees50-249 employees250 or more employees
Developing the enterprise's image or market products39%51%66%
Recruiting employees24%41%60%
Obtaining or respond to customer opinions, reviews or questions25%34%51%
Exchanging views, opinions or knowledge within the enterprise12%19%33%
Involving customers in development or innovation of goods or services11%15%25%
Collaborating with business partners or other organisations11%13%22%

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This statistic displays reasons for social media usage by enterprises in Sweden in 2015, by size of enterprise. There was a tendency for bigger companies (250 employees and more) to use social media in a greater extend than smaller companies. 60 percent of large companies have used social media to recruit employees, while 24 percent of small companies (10-49 employees) have used that.
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Release date
November 2015
Region
Sweden
Survey time period
2015
Number of respondents
4,595 companies
Special properties
enterprises with 10 or more employees
Method of interview
Questionnaire

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