Digital media time spent versus ad spend in Canada 2013-2016

This statistic shows the share of time spent with digital media versus the share of digital advertising spend in Canada from 2013 to 2014, and a forecast until 2016. It was estimated that in 2016 Canadians spent 45 percent of their media time with digital media. Advertising spend on this medium in 2016 amounted to a 36.2 percent share.

Share of time spent per day with digital media versus ad spend share in Canada from 2013 to 2016

Time spentAdvertising spend
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Release date

September 2016



Survey time period

2013 to 2014

Age group

18 years and older

Supplementary notes

Time spent with each medium includes all time spent with that medium, regardless of multi-tasking.

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