Digital media time spent versus ad spend in Canada 2013-2016

This statistic shows the share of time spent with digital media versus the share of digital advertising spend in Canada from 2013 to 2014, and a forecast until 2016. It was estimated that in 2016 Canadians spent 45 percent of their media time with digital media. Advertising spend on this medium in 2016 amounted to a 36.2 percent share.

Share of time spent per day with digital media versus ad spend share in Canada from 2013 to 2016

Time spentAdvertising spend
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Sources

Release date

September 2016

Region

Canada

Survey time period

2013 to 2014

Age group

18 years and older

Supplementary notes

*Estimates.
Time spent with each medium includes all time spent with that medium, regardless of multi-tasking.

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