Canada: attitudes towards corporate social media usage 2014

This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 32 percent of executives strongly agreed that social media opened up reputational risks for companies like theirs.

Attitudes towards social media for businesses according to executives in Canada as of June 2014

Strongly agreeSomewhat agreeSomewhat disagreeStrongly disagreeDon't know
Social media opens up reputational risks for companies like mine32%43%13%2%10%
Social media is one of the most cost-effective communication & marketing tools for companies22%41%13%7%15%
Social media is one of the most effective communicative & marketing tools for companies16%40%22%14%8%
The benefit of social media for business is exaggerated13%43%23%13%7%
Our company is going to devote more resources to social media in the future25%30%24%16%5%
I don't understand enough of the benefits that online & social media could have for our company10%41%26%21%3%
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Source

Release date

June 2014

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

129 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding

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Statistics on "Social media usage in Canada"

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