This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 32 percent of executives strongly agreed that social media opened up reputational risks for companies like theirs.
Attitudes towards social media for businesses according to executives in Canada as of June 2014
Characteristic
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
Don't know
Social media opens up reputational risks for companies like mine
32%
43%
13%
2%
10%
Social media is one of the most cost-effective communication & marketing tools for companies
22%
41%
13%
7%
15%
Social media is one of the most effective communicative & marketing tools for companies
16%
40%
22%
14%
8%
The benefit of social media for business is exaggerated
13%
43%
23%
13%
7%
Our company is going to devote more resources to social media in the future
25%
30%
24%
16%
5%
I don't understand enough of the benefits that online & social media could have for our company
ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Gandalf Group. (June 24, 2014). Attitudes towards social media for businesses according to executives in Canada as of June 2014 [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/
The Gandalf Group. "Attitudes towards social media for businesses according to executives in Canada as of June 2014." Chart. June 24, 2014. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/
The Gandalf Group. (2014). Attitudes towards social media for businesses according to executives in Canada as of June 2014. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/
The Gandalf Group. "Attitudes towards Social Media for Businesses According to Executives in Canada as of June 2014." Statista, Statista Inc., 24 Jun 2014, https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/
The Gandalf Group, Attitudes towards social media for businesses according to executives in Canada as of June 2014 Statista, https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/ (last visited September 20, 2024)
Attitudes towards social media for businesses according to executives in Canada as of June 2014 [Graph], The Gandalf Group, June 24, 2014. [Online]. Available: https://www.statista.com/statistics/435326/attitudes-towards-corporate-socal-media/