In-store mobile usage of smartphone users in South Korea as of October 2014

South Korea: in-store smartphone shopping activities 2014 This statistic presents the in-store mobile usage of smartphone users in South Korea as of October 2014. During the survey period, it was found that 57 percent of smartphone users relied on their mobile device to compare prices in-store.
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Share of respondents
Compare prices57%
Read product details44%
Read reviews and feedback39%
Search for specific products and possible alternatives to those products24%
Search for a different online seller22%
Call, email, or text friends and/or family to request feedback on a product21%
Place an order to be shipped to you19%
Check in-stock status at another store or on retailer's website18%
Scan a QR code14%
Upload a picture of a product14%
None of the above8%
Share of respondents
Compare prices57%
Read product details44%
Read reviews and feedback39%
Search for specific products and possible alternatives to those products24%
Search for a different online seller22%
Call, email, or text friends and/or family to request feedback on a product21%
Place an order to be shipped to you19%
Check in-stock status at another store or on retailer's website18%
Scan a QR code14%
Upload a picture of a product14%
None of the above8%
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Description Source More information
This statistic presents the in-store mobile usage of smartphone users in South Korea as of October 2014. During the survey period, it was found that 57 percent of smartphone users relied on their mobile device to compare prices in-store.
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Release date
March 2015
Region
South Korea
Survey time period
August to October 2014
Number of respondents
898 respondents
Special properties
Smartphone users
Method of interview
Online survey
Supplementary notes
When shopping in retail stores, how do you use your smartphone? Please select all that apply.

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